Marketing Mix Case Study on Apple

About Apple:

Started on April 1, 1976, it was incorporated as Apple Computer, Inc. on January 3, 1977. Later it was renamed as Apple Inc. on January 9, 2007. Apple has its Headquarters in Cupertino, California. The Founders of Apple Company are RONALD WAYNE, STEVE JOBS (Former CEO), STEVE WOZNIAK. Timothy Cook is the current CEO.

Apple Inc. deals in computer hardware, computer software, consumer electronics, and digital distribution type of industries. The logo of Apple has changed drastically over the years. The most popular Apple product is the iPhone. There are various models of iPhones ranging from iPhone 4 to iPhone X. 

Case Study on Disney Levels of Management

The Walt Disney Company (Disney) is one of the oldest companies of multinational mass media entertainment and information. It is the world’s second-largest media company. Set up in 1928, by Walt Disney, this company has come far off in terms of developments and expansions. 

The company’s four primaries “business segments” are; The Walt Disney Studio Entertainment, Disney Parks and Resorts, Media Networks and Consumer Products, and Interactive Media. All of these departments are lead and managed by an efficient team of members and employees responsible for the success of this corporate giant. 

Consumer Protection Case Study

Here are some interesting case studies on consumer protection. You can use these case studies during your internship.

Case Study On Cottage Industry

P.D. Kanekar started the business of making wooden toys and fruits in 1947 in Sawantwadi. The products were produced at home (cottage). Many other cottage industries are producing the same products. 

Case Study on Secretary

Qualities of a Secretary

Miss. Alisha Shetty has been working as a secretary for Mrs. Ahuja for the past 9 years. As a secretary she has to do certain tasks like handling correspondence, financial transactions etc. Alisha is a graduate with a special training in being a secretary.  From this training Alisha has learnt to be very precise in her tasks. She is always on time to her work and to all the meetings. All her records and transactions are perfect and accurate without any errors.

Alisha also travels to various countries along with Mrs. Ahuja for business purposes. Alisha is quick to adapt to any new situation or location. Alisha is always active and focused in her work. She concentrates carefully during any important event. Alisha has a good memory power. She remembers all the minute details that occurs during business meetings and transactions and makes a note of them in her records. Alisha is very tactful and she shows skill and sensitivity in dealing with others or with difficult and sensitive issues. These qualities make Alisha a very good secretary.

What qualities are necessary to become a secretary?

Name few duties of a secretary.

Case Study on Sole Trader

Mr. Vijay Sharma is a business man. He has the business of readymade garments. Mr. Vijay started his business with a capital of Rs. 5 lakhs. He is the only owner of the business and so he is the one who manages the business. Whenever any decisions are to be taken related to business Mr. Vijay alone takes all the decisions as he is the owner. His business earns a profit and he is the one who enjoys the profit. 

But whenever there is a loss he alone has to bear. There are also debts of his business for which Mr. Vijay is personally responsible as he has to pay it from his personal property. There is no separate legal status in a sole trading concern. Legally sole trader and his business organization are one and the same. Mr. Vijay business of readymade garments is limited to the local market as it is a small scale business.

What various features of a sole trader can you note down from this case study?

Name few advantages and disadvantages of being a sole trader.

Case Study on Indian Railways.

Public Sector Organization- Departmental Sector

Indian railways are a state-owned railway company, responsible for rail transport in India. Indian railways were founded on 16thApril, 1853. The headquarters of Indian railway is in New Delhi. . It is owned and operated by the Government of India through the Ministry of Railways. There was no specific law or registration required to start the Indian Railways. 

Case Study on Employee Safety

Patrick is a lifeguard who works for an indoor pool at a holiday resort in the Middle East. The air temperature is very hot making it very miserable to work in. He often work 8 hours+ per day, and gets paid barely above minimum wage. He is not given any proper breaks, and is required to stand the entire time. 

This is causing health problems for Patrick. Some of his peers formed a union and have complained about the working conditions to the department head but in turn received backlash from the department head. One of the employees even lost his job. The department head has warned all the employees not to be a part of any trade unions. Patrick has approached you (the HR manager) with his concerns.

What can be done to solve this problem?

What are the various safety measures companies need to take in interest of their employees?

Case Study On Reliance

Topic: Business

Reliance Industries Limited is an Indian conglomerate holding company headquartered in Mumbai, Maharashtra, India. Reliance owns businesses across India engaged in energy, petrochemicals, textiles, natural resources, retail, and telecommunications. Reliance was founded by Dhirubhai Ambani in the year 1966. From then, Reliance has grown to become a huge competitor in the international market.  Last year, the government announced a new policy that allows gas from fields in difficult terrains like deep-sea regions to be sold at almost double the price allowed for normal fields. 

Reliance industries deals with the production and distribution of a variety of goods like crude oil, electricity, household items, clothing, etc. 

Reliance has been manufacturing quality rigid and flexible industrial and commercial plastic packaging containers for over 50 years. Apart from this, Reliance also deals with telecommunication services and insurance. The refinery of Reliance at Jamnagar processes a wide variety of crude oils and produces a range of petroleum products for exports as well as supply in the Indian market. The Jamnagar manufacturing division is the world's largest refining hub. Fuels from Jamnagar refinery are exported to several countries across the world. 

The goal of Reliance industries is to deliver industry leading returns and profits and be a source of medium-term growth, while focusing on health, safety and environment. Conducting market research and survey has been a huge part of information collection for Reliance. Modern technology and new scientific methods are used in order for making budgets, hiring and managing employees and overall control. During the years since its inception, Reliance industries had to undergo varied changes in terms of technology, changing trends, government policies in order to suit the customer needs and to survive in the market.

Name few features of business.

Name few advantages and disadvantages of business.

Case Study on Financial Markets

‘R’ Limited is a real estate company which was formed in 1950. In about 60 years of its existence, the company has managed to carve out a niche for itself in this sector. Lately, this sector is witnessing a boom due to the fact that the Indian economy is on the rise. The incomes of the middle class are rising. More people can afford to buy homes for themselves due to easy availability of loans and accompanying tax concessions. To expand its business in India and abroad the company is weighing various options to raise money through equity offerings in India. Whether to tap equity or debt market, whether to raise money from domestic market or international market of a combination of both? Whether to raise necessary finance from the money market or capital market? It is also planning to list itself in New York Stock Exchange to raise money through ADR’s. To make its offerings attractive it is planning to offer the host of investment plans to its stakeholders and investors and also expand its listing at NSE after complying with the regulations of SEBI. 

Case Study on Secretary

Nripendra Mishra is an Indian Civil Servant, who is serving as the Principal Secretary to the Prime Minister – Narendra Modi from 27 May 2014, having been qualified as an IAS Officer and Graduated from Howard University.  Mr. Misra has master's degree from John F. Kennedy School of Government, Harvard University (Public Administration) (1981) University (Political Science & Public Administration and Chemistry). Mr. Mishra is acquainted with various languages. Hindi is his mother tongue, having great command over English since he worked in International Department. Mr Mishra served as Economic Minister in Indian Embassy as joint secretary at Fund Bank Divisions and as special secretary in the finance department of Uttar Pradesh. Thus proving his abundant knowledge of book keeping, accountancy and finance.