Marketing Mix Case Study on Apple

About Apple:

Started on April 1, 1976, it was incorporated as Apple Computer, Inc. on January 3, 1977. Later it was renamed as Apple Inc. on January 9, 2007. Apple has its Headquarters in Cupertino, California. The Founders of Apple Company are RONALD WAYNE, STEVE JOBS (Former CEO), STEVE WOZNIAK. Timothy Cook is the current CEO.

Apple Inc. deals in computer hardware, computer software, consumer electronics, and digital distribution type of industries. The logo of Apple has changed drastically over the years. The most popular Apple product is the iPhone. There are various models of iPhones ranging from iPhone 4 to iPhone X. 

Case Study on Disney Levels of Management

The Walt Disney Company (Disney) is one of the oldest companies of multinational mass media entertainment and information. It is the world’s second-largest media company. Set up in 1928, by Walt Disney, this company has come far off in terms of developments and expansions. 

The company’s four primaries “business segments” are; The Walt Disney Studio Entertainment, Disney Parks and Resorts, Media Networks and Consumer Products, and Interactive Media. All of these departments are lead and managed by an efficient team of members and employees responsible for the success of this corporate giant.