About Apple:
Started on April 1, 1976, it was incorporated as Apple Computer, Inc. on January 3, 1977. Later it was renamed as Apple Inc. on January 9, 2007. Apple has its Headquarters in Cupertino, California. The Founders of Apple Company are RONALD WAYNE, STEVE JOBS (Former CEO), STEVE WOZNIAK. Timothy Cook is the current CEO.
Apple Inc. deals in computer hardware, computer software, consumer electronics, and digital distribution type of industries. The logo of Apple has changed drastically over the years. The most popular Apple product is the iPhone. There are various models of iPhones ranging from iPhone 4 to iPhone X.
Apart from these Apple is also famous for its iPads, Macbooks, Watches, Music Players (iPods), and Laptops. Even though they have many competitors, Apple has managed to survive in the market. Every year Apple comes out with a new product with better features keeping customer satisfaction in mind. The product body is sleek, there is a various range of colors to choose from and the processing system is up-to-date with facilities like finger scanner, iSight, iCloud, iTunes, etc. The product also comes with warranty and after-sale services.
The price of Apple products ranges from somewhere between Rs. 15,000 to more than Rs. 1 lac. Most of the Apple products are not suited for people belonging to the lower/poor class. Yet Apple is trying to make its products pocket-friendly for each strata of society. With each new launch, the price of the previous products is reduced. The company follows the demand-based pricing method. The company also offers discounts and EMI options on their products.
Over the years, Apple has created a lot of hype about their brand. One of the reasons for this is the media. Apple has been advertising their products through various forms of media like television, newspaper, internet, radio, etc. Exchange offers, various benefits, a reduction in prices over time, and modified payment plans also help promote the product. Apart from this, there is also direct marketing done by the CEO during the launch of their new products and through various talk shows and news channels.
Apple products are distributed worldwide. There is a rising demand for Apple products in developed and developing countries. Apple has opened up stores in every corner of the globe to influence the distribution of their product. Apple is utilizing distribution strategies by using multiple channels, especially including direct or semi-direct sales and different distribution channels for different products. By pursuing this strategy, Apple increases its market coverage, lowers channel cost, and provides more customized selling.
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