Tuesday, February 13, 2018

Marketing Mix Case Study on Apple

About Apple: - Started on April 1, 1976, it was incorporated as Apple Computer, Inc. on January 3, 1977. Later it was renamed as Apple Inc. on January 9, 2007. Apple has its Headquarters in Cupertino, California. The Founders of Apple Company are RONALD WAYNE, STEVE JOBS (Former CEO), STEVE WOZNIAK. Timothy Cook is the current CEO.
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Apple Inc. deals in computer hardware, computer software, consumer electronics and digital distribution type of industries. The logo of Apple has changed drastically over the years. The most popular Apple product is the iPhone. There are various models of iPhones ranging from iPhone 4 to iPhone X. Apart from these Apple is also famous for their iPads, Macbooks, Watches, Music Players (iPods) and Laptops. Even though they have many competitors, Apple has managed to survive in the market. Every year Apple comes out with a new product with better features keeping customer satisfaction in mind. The product body is sleek, there are a various range of colors to choose from and the processing system is up-to-date with facilities like finger scanner, iSight, iCloud, iTunes, etc. The product also comes with warranty and after sale services.

The price of Apple products ranges from somewhere between Rs. 15,000 to more than Rs. 1 lac. Most of the Apple products are not suited for people belonging to the lower/poor class. Yet Apple is trying to make their products pocket-friendly for each strata of society. With each new launch, the price of the previous products is reduced. The company follows demand-based pricing method. The company also offers discounts and EMI options on their products.

Over the years, Apple has created a lot of hype about their brand. One of the reasons for this is the media. Apple has been advertising their products through various forms of media like television, newspaper, internet, radio, etc. Exchange offers, various benefits, reduction in prices over time and modified payment plans also help promote the product. Apart from this, there is also direct marketing done by the CEO during the launch of their new products and through various talk shows and news channels.

Apple products are distributed worldwide. There is a rising demand for Apple products in developed and developing countries. Apple has opened up stores in every corner of the globe to influence the distribution of their product. Apple is utilizing distribution strategies by using multiple channels, especially including direct or semi-direct sales and different distribution channels for different products. By pursuing this strategy, Apple increases its market coverage, lowers channel cost and provides more customized selling.

Saturday, February 10, 2018

Case Study on Disney Levels of Management

The Walt Disney Company (Disney) is one of the oldest companies of multinational mass media entertainment and information. It is the world’s second-largest media company. Set up in 1928, by Walt Disney, this company has come far off in terms of developments and expansions. The company’s four primaries “business segments” are; The Walt Disney Studio entertainment, Disney Parks and Resorts, Media Networks and Consumer Products and Interactive Media. All of these departments are lead and managed by an efficient team of members and employees responsible for the success of this corporate giant. 

At the apex of the managing team is the CEO of the company, Bob Iger, who holds the office of chairman as well. He is the center of all authority, overseeing the overall functioning of all primary divisions together with the help of a board of directors consisting 12 members who directly report to him. 

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At the secondary level, there is total of 13 departments each headed by presidents or chairpersons who are directly answerable to the CEO for the output from their respective departments. Some of them are Finance, Operations, human resources, television group, strategy and business development, communications, etc. These also include the chairpersons of their primary business segments. One of the major functions of this level is planning, strategizing and overseeing the functioning of all departments coming under it. Acting as the link between the lower and top levels, this level acts an effective mediatory for the company.

Each member from the secondary level holds a separate huge department with a wide range of people working specifically according to the needs of that department. This is prime base level which has on ground work and deals with the day to day base working of the company. It functions through 5 sub-units out of which the departments under the first sub unit are located geographically and do the basic functional jobs at the ground level. The other four departments work as support services to the first sub unit. This is the strongest level of hierarchy that has had a major part in strengthening the company’s position in diversification, responsiveness, recognition of brand and creative processing.

Although considered by some to be an unorganized manner of running such a huge company, Disney has been able to function as smoothly as any other corporate giant with amazing results. Not only has the company diversified and expanded to be the most recognized in the world but has also been able to double its growth in terms of production and profit in the past few years thereby proving is mettle and efficiency at all hierarchical levels.

Thursday, November 16, 2017

Consumer Protection Case Study

Case 1 Chetan Prakash v/s MET Institute of Computer Science

Prakash was in final year of BSc when he sought admission to the Institute for MCS. The institute had stipulated that in order to pursue the MCS course, the student has to clear III year exam.

He deposited the fees before the declaration of result. Seeing that he had failed in exams, he tried to withdraw the admission and requested a refund, to which the institute did not respond. Finally, he sent a legal notice to the institute and then lodged a complaint in the consumer forum.

How can you solve this problem?

Case 2 Krishnan Kumar Bajaj v/s PepsiCo.

Bajaj, a resident of Ahmedabad, had purchased a Lay’s packet on 28 June 2010 and sensed it's being underweight. He wrote twice to the manufacturer. While the first letter got no response, in reply to the second, it offered Bajaj gifts hamper which he refused.

Bajaj approached CERS, who wrote to PepsiCo. The company refused to accept their fault and gave several unsatisfactory clarifications. CERS took the issue to the Consumer Disputes Redressal Forum, which also gave a favorable ruling. The company asked for the bill of purchase which Bajaj could not produce.

How can you solve this problem?

Case 3 Dharamdas Pritiani v/s HDFC Ergo General Insurance Company Ltd.

The complainant was advised by the doctors to undergo treatment upon suffering from a heart ailment in 2008-09. He then underwent a rare treatment called Enhanced External Counter Pulsation (EECP). The treatment was completed in 45 sittings, cost Rs. 1, 18,000.

HDFC Ergo rejected the complainant’s claim saying the treatment was experimental and not recognized by the insurer. The insurance company also claimed that a policyholder must be hospitalized for at least 24 hours for reimbursement.
The complainant claimed that the treatment was recognized by the united states, and 40 hospitals in India use EECP method to treat heart patients. The forum said the documents furnished by Pritiani support his claim. The complainant was a heart patient, who underwent a treatment, which did not require hospitalization, thus he should be reimbursed Rs. 1, 18,000.

How can you solve this problem?

Saturday, October 14, 2017

Seminar on Digital Banking

On 13th October 2017, Immensa Commerce Club of Pushpanjali College of education organized a seminar on Digital banking in collaboration with Bassein Catholic Co-operation Bank.

The seminar started at 10.30 am. Mrs. Gremila Miranda, the assistant manager of Vasai Branch and Ms. Eden D’penha, bank officer, were the spokespersons for the seminar. The event began with a short welcome and introduction of the guests by Prof. Dr. Mabel Pimenta. A token of love was given to the guests by our teachers. 

The seminar began with Ms. Eden explaining the basics of banking like the different type of bank accounts and the revolution in the banking industry. Ms. Eden then went on to explain the importance of online banking in today’s world.

We were explained about the need and importance of using digital banking. A simple procedure to set up our digital baking accounting was also shown. Mrs. Gremila gave us a short demo of using the online feature of Bassein Catholic Bank for various purposes like paying bills, recharging phones, shopping etc. Mrs. Gremila also introduced us to mobile banking feature of Bassein Catholic Bank.

After the session, doubts of the audience were cleared. Forms for digital banking, mobile banking, and new account opening was provided to whoever needed them.

Mr. Anthony Dias from S.Y.B.Ed gave a vote of thanks to the guests' lecturers. The event concluded at 11.30 am.

Saturday, September 30, 2017

Visit to The New India Assurance Co-op LTD.

The students of Commerce Club visited The New India Assurance Co-op LTD office in Vasai. They interviewed the manager regarding various concerns and doubts with regards to insurance. They also spent time with the office staff and noticed the management flow of the company.